What's Biofreeze Roll-On Biofreeze Pain Relieving Gel Roll-On was designed to help relieve pain associated with simple backache, arthritis, strains, bruises, and sprain. It has a unique formulation that helps to penetrate the affected area immediately for soothing, fast-acting pain relief. Unique features The roller program permits the item to be handled without even getting it on the palms, which makes it hygienic to use. It is easy to apply to hard-to-reach areas It helps in stimulating trigger issues through treatment or with instruction to self-massage