British fashion house Dunhill, under the new creative director John Ray, is launching a new fragrance for men in early 2015. The fragrance is med Icon, created by perfumer Carlos Beim, who describes it:
"Icon is the perfect expression of tural refinement, a translation of the luxurious and classic heritage of the Dunhill house, with, what's more, a touch of modernity .... The man who will wear Icon is a masculine and sophisticated gentleman."

The composition is aromatic-woody with an opening of fresh bergamot and neroli absolute. Its heart includes spicy and aromatic notes of black pepper, lavender and cardamom, leaning on a woody base of smoky oud, vetiver, leather and oak moss.